SEO Agency vs. In House: The decision might be easier than you think.

Businesses today need to have an online presence now more than ever. Online advertisements, social media, email marketing, and user friendly websites are as important as magazine ads, newspaper ads, and letters were 25 years ago. More and more businesses today need digital marketing experts in place that understand all of the ins-and-outs of Search Engine Optimization. So which is better: hiring an SEO Agency to handle all of your search engine optimization needs, or creating a team from within your own ranks?

We’ve assembled a few reasons as to why you should consider hiring an SEO Agency vs. In House:

1. Cost

What sounds more cost effective to you: Paying 5 individuals a yearly salary, or paying a digital marketing agency a fee each month? For SEO to be done well, you need a Marketing Manager, SEO Specialist, Web Developer, and Social Media Manager. This can cost you in the ballpark of $230,000 a year in salary. This does not include all the tools and software your company would need to purchase on top of that to be able to run the department.

With an SEO Agency, they already have all of the staff members needed for your online marketing to be successful. The agency also already has all of the necessary programs and web tools needed for SEO to be successful. As a result, potentially saving you thousands in program fees.

2. No Training Required

If a company hired a marketing team in house, they need to find qualified employees, train them, and THEN they can start working on projects. It can take months to find all the right people for the job and get them the training they need. With an SEO Agency, they already have all the necessary people in place. You can save precious time and money.

3. Latest Market Trends

It is always in the best interest of SEO Agencies to stay as up-to-date on new market trends. SEO Agencies need to stay ahead of the curve for the benefit of their clients and themselves. SEO Agencies like Ascent regularly read articles, attend conferences and put into practice cutting edge new ideas. In house employees do not necessarily have the time or resources to stay up to date on what is changing in the digital marketing world and can lead to out of date practices and a loss of opportunities.

4. A New Perspective

In a lot of cases, getting a fresh pair of eyes on a website, pay-per-click account, or social media account can be a great benefit to the company. An agency will not have the same tunnel vision and perspective of your employees. Furthermore, an SEO agency may have different suggestions than an in house team too close to the situation.

5. Comprehensive Skill Set

The biggest advantage of hiring an SEO agency vs. in house at your disposal is also knowing they have the comprehensive skill set to go above and beyond for your business. Here at Ascent, we have expert web developers, SEO and PPC specialists, and an overall mastery of digital marketing that will put your business in the best possible position to succeed online.

Now that you have all of the knowledge of why you it is in your best interest to consider hiring an SEO Agency vs. in house, remember to reach out to Ascent Digital Media at (908) 989-0577.