Jeff Robinson Outdoors

Portfolio

J Robinson Outdoors Website Screenshot

J. Robinson Outdoors is an outdoor retail company specializing in archery, hunting, and outdoor equipment, offering a wide selection of gear along with personalized customer support. Based in Pennsylvania, the company provides both eCommerce and hands-on expertise to help customers find the right equipment for their outdoor pursuits.

Wordpress WooCommerce Elementor

Project Overview

We supported the redesign and front-end enhancement of the J. Robinson Outdoors website, focusing on modernizing the site’s visual presentation and improving the shopping experience. The work included building a refreshed homepage, header, and footer in Elementor, along with style updates across product listing and product detail templates.

Additional work included creating and refining a dedicated service and repair landing page for PPC campaign traffic. This included updating the layout to match the refreshed site design, adding service-focused content, and implementing a service request form to capture repair and maintenance inquiries.

Key Results & Improvements

  • Refreshed homepage, header, and footer for a more modern site appearance
  • Improved product listing styles with stronger typography and spacing
  • Updated WooCommerce product detail pages to better match the new brand direction
  • Improved button styling and visual consistency across shopping pages
  • Created a dedicated service and repair landing page for PPC campaigns
  • Improved brand consistency using updated colors, fonts, and visual assets

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