McClatchy Media

Portfolio

McClatchy Website Screenshot

McClatchy is a media company focused on local journalism, digital storytelling, and community engagement, with a history dating back to 1857. Through its network of local media brands, McClatchy delivers news, insights, and marketing solutions designed to connect and inform communities across the country.

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Project Overview

We supported a comprehensive redesign and content migration for the McClatchy website, focusing on modernizing the brand presentation, improving template consistency, and creating a more flexible content structure. The project included building a new publications system with custom fields for logos, categories, links, descriptions, media kits, and social profiles.

The redesign also included major front-end updates across navigation, typography, spacing, animations, and reusable page templates. Dynamic content was implemented across homepage sections, publication pages, market pages, leadership layouts, and news-related areas to make the site easier to manage and more consistent across sections.

Key Results & Improvements

  • Created a custom Publications post type for scalable publication management
  • Migrated and organized publication content, logos, links, media kits, and descriptions
  • Updated site branding with new colors, typography, and logo usage
  • Built dynamic homepage sections pulling content from structured data
  • Added animated visual elements for a more polished user experience
  • Added dynamic filtering so market pages display relevant publication stories

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